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Sneaker Wars The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports Barbara Smit 8601400285008 Books Télécharger EIU

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  • Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.


    Barbara Smit,Sneaker Wars The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports,Harper Perennial,0061246581,Business,Corporate Business History - General,History,Athletic shoes;History.,Footwear industry;Germany;History.,Sporting goods industry;Germany;History.,Athletic shoes,BIOGRAPHY AUTOBIOGRAPHY / Business,BIOGRAPHY AND AUTOBIOGRAPHY,BUSINESS ECONOMICS / Corporate Business History,Biography Autobiography,Biography/Autobiography,Business Economics,Business Economics/Infrastructure,Business / Economics / Finance,Footwear industry,GENERAL,General Adult,Germany,Infrastructure,Non-Fiction,SPORTS RECREATION / History,SPORTS ECONOMICS,Sporting goods industry,Sports Recreation/History,United States,business/personal finance;current events;family/relationships;non-fiction;sports;adidas;business;germany;non-fiction;puma;sneakers;sports;football;football;players;team;sports;coach;coaching;soccer;player;team;sports;coach;coaching;illustrated;picture;book;gift;coffee table;2008;2009;2010,business; personal finance; current events; family; relationships; non-fiction; sports; adidas; germany; puma; sneakers,BIOGRAPHY AUTOBIOGRAPHY / Business,BUSINESS ECONOMICS / Corporate Business History,Business Economics/Infrastructure,Infrastructure,SPORTS RECREATION / History,Sports Recreation/History,Business / Economics / Finance,Athletic shoes,Footwear industry,Germany,Sporting goods industry,Biography And Autobiography,Sports Economics,Biography Autobiography,Biography/Autobiography

    Sneaker Wars The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports Barbara Smit 8601400285008 Books Reviews :



    Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.

    Barbara Smit,Sneaker Wars The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports,Harper Perennial,0061246581,Business,Corporate Business History - General,History,Athletic shoes;History.,Footwear industry;Germany;History.,Sporting goods industry;Germany;History.,Athletic shoes,BIOGRAPHY AUTOBIOGRAPHY / Business,BIOGRAPHY AND AUTOBIOGRAPHY,BUSINESS ECONOMICS / Corporate Business History,Biography Autobiography,Biography/Autobiography,Business Economics,Business Economics/Infrastructure,Business / Economics / Finance,Footwear industry,GENERAL,General Adult,Germany,Infrastructure,Non-Fiction,SPORTS RECREATION / History,SPORTS ECONOMICS,Sporting goods industry,Sports Recreation/History,United States,business/personal finance;current events;family/relationships;non-fiction;sports;adidas;business;germany;non-fiction;puma;sneakers;sports;football;football;players;team;sports;coach;coaching;soccer;player;team;sports;coach;coaching;illustrated;picture;book;gift;coffee table;2008;2009;2010,business; personal finance; current events; family; relationships; non-fiction; sports; adidas; germany; puma; sneakers,BIOGRAPHY AUTOBIOGRAPHY / Business,BUSINESS ECONOMICS / Corporate Business History,Business Economics/Infrastructure,Infrastructure,SPORTS RECREATION / History,Sports Recreation/History,Business / Economics / Finance,Athletic shoes,Footwear industry,Germany,Sporting goods industry,Biography And Autobiography,Sports Economics,Biography Autobiography,Biography/Autobiography

    Sneaker Wars The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports [Barbara Smit] on . Sneaker Wars/i is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart


     

    Product details

    • Paperback 400 pages
    • Publisher Harper Perennial; Reprint edition (March 17, 2009)
    • Language English
    • ISBN-10 0061246581
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