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  • The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy

    "People make buying decisions emotionally and justify them logically."

    That shrewd insight from the first edition of this bestselling book has become a no-brainer among sales professionals. Now, the new edition of classic work that has helped millions of sales professionals take their career to new levels offers critical new insights, information, and tools for success in today’s economy.

    You Can’t Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training’s CEO, David Mattson, has revisited it to provide additional skills designed for today’s highly competitive and more complex sales landscape. With this powerful guide, you’ll learn how to

    • Take the lead in the "buyer/seller dance"
    • Get the prospect to do most of the talking
    • Have a process for answering questions from prospects
    • Know when a prospect is shopping you . . . and what to do about it
    • Move the relationship forward without becoming an unpaid consultant
    • Master the seven steps of the "Sandler Submarine"
    • Use LinkedIn as a prospecting and qualifying tool
    • Establish an “up-front contract,” or call roadmap, before your face-to-face meeting
    • Use online research to turn "cold calls" into warm calls

    Sales professionals and teams that follow these principles―and others outlined in the book―will transform themselves from mediocre performers into selling superstars.

    This new edition of You Can’t Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler’s timeless techniques and best practices from the most effective sales operation today.


    David Sandler, David Mattson,You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition Sandler Training’s 7-Step System for Successful Selling,McGraw-Hill Education,0071847820,Sales Selling - General,Selling,Selling.,BUSINESS ECONOMICS,BUSINESS ECONOMICS / Customer Relations,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Sales Selling / General,BUSINESS ECONOMICS / Sales Selling / Management,BUSINESS ECONOMICS / Training,Business Economics/Customer Relations,Business Economics/Training,Business / Economics / Finance,Business studies general,Business/Economics,CUSTOMER SERVICE,Customer Relations,General,General Adult,How-to/Do-it-yourself,Management,Non-Fiction,SALES,Sales Selling,Sales Selling - Management,Training,United States,sales force, sales books, sales management, sales training, sales techniques, sales methods, sales bible,sales force; sales books; sales management; sales training; sales techniques; sales methods; sales bible,BUSINESS ECONOMICS / Customer Relations,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Sales Selling / General,BUSINESS ECONOMICS / Sales Selling / Management,BUSINESS ECONOMICS / Training,Business Economics/Customer Relations,Business Economics/Training,Customer Relations,Sales Selling - Management,Training,Business / Economics / Finance,Customer Service,Sales,Business Economics,Business/Economics,Business studies general

    You Can't Teach a Kid to Ride a Bike at a Seminar 2nd Edition Sandler Training 7Step System for Successful Selling David Sandler David Mattson 9780071847827 Books Reviews :



    The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy

    "People make buying decisions emotionally and justify them logically."

    That shrewd insight from the first edition of this bestselling book has become a no-brainer among sales professionals. Now, the new edition of classic work that has helped millions of sales professionals take their career to new levels offers critical new insights, information, and tools for success in today’s economy.

    You Can’t Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training’s CEO, David Mattson, has revisited it to provide additional skills designed for today’s highly competitive and more complex sales landscape. With this powerful guide, you’ll learn how to

    • Take the lead in the "buyer/seller dance"
    • Get the prospect to do most of the talking
    • Have a process for answering questions from prospects
    • Know when a prospect is shopping you . . . and what to do about it
    • Move the relationship forward without becoming an unpaid consultant
    • Master the seven steps of the "Sandler Submarine"
    • Use LinkedIn as a prospecting and qualifying tool
    • Establish an “up-front contract,” or call roadmap, before your face-to-face meeting
    • Use online research to turn "cold calls" into warm calls

    Sales professionals and teams that follow these principles―and others outlined in the book―will transform themselves from mediocre performers into selling superstars.

    This new edition of You Can’t Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler’s timeless techniques and best practices from the most effective sales operation today.

    David Sandler, David Mattson,You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition Sandler Training’s 7-Step System for Successful Selling,McGraw-Hill Education,0071847820,Sales Selling - General,Selling,Selling.,BUSINESS ECONOMICS,BUSINESS ECONOMICS / Customer Relations,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Sales Selling / General,BUSINESS ECONOMICS / Sales Selling / Management,BUSINESS ECONOMICS / Training,Business Economics/Customer Relations,Business Economics/Training,Business / Economics / Finance,Business studies general,Business/Economics,CUSTOMER SERVICE,Customer Relations,General,General Adult,How-to/Do-it-yourself,Management,Non-Fiction,SALES,Sales Selling,Sales Selling - Management,Training,United States,sales force, sales books, sales management, sales training, sales techniques, sales methods, sales bible,sales force; sales books; sales management; sales training; sales techniques; sales methods; sales bible,BUSINESS ECONOMICS / Customer Relations,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Sales Selling / General,BUSINESS ECONOMICS / Sales Selling / Management,BUSINESS ECONOMICS / Training,Business Economics/Customer Relations,Business Economics/Training,Customer Relations,Sales Selling - Management,Training,Business / Economics / Finance,Customer Service,Sales,Business Economics,Business/Economics,Business studies general

    You Can't Teach a Kid to Ride a Bike at a Seminar, 2nd Edition Sandler Training's 7-Step System for Successful Selling [David Sandler, David Mattson] on . bThe timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy/b People make buying decisions emotionally and justify them logically. /i That shrewd insight from the first edition of this bestselling book has become a no-brainer among sales professionals. Now


     

    Product details

    • Hardcover 288 pages
    • Publisher McGraw-Hill Education; 1 edition (March 23, 2015)
    • Language English
    • ISBN-10 9780071847827
    • ISBN-13 978-0071847827
    • ASIN 0071847820
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